Were we to keep track, I am a firm believer that hair care would find itself towards the bottom of almost everyone’s care priority list. However, as is with any part of the human body, hair requires careful treatment so that it stays its healthiest throughout extrinsic change factors. Those change factors include weather, climate and our own human spontaneity that is manifest through silk presses, style changes and colour experiments.

ApHogee brand is carefully stylised to remind consumers that the products offered under their line are pH optimized and laced with PropHytamine Complex. What does that mean? It means that the formula of the products is created at the ideal pH to maximize healthy growth of hair while being fortified with amino acids to promote revitalization of the strands . While we pay homage to the entire line, which remains devoted to their promise of animal-free testing, today we shine the spotlight on the Keratin 2 Minute Reconstructor.

Keratin is a naturally occurring protein that is responsible for the repair and regeneration of hair, skin and nail cells. Therefore, the keratin infused formula of the reconstructor makes it ideal for use on bleached or coloured hair as the intensity of colour or bleaching treatments may strip the hair of vital proteins which results in damaged strands or split ends.

ApHogee Keratin 2 Minute Reconstructor gently coats each strand from root to end in a silky liquid formula that adds softness, shine and a defense against heat and chemical damage to your crown.

Directions for use:

• Shampoo hair as normal
• Add ApHogee Keratin 2 Minute Reconstructor to hair and work product through from root to tip.
• For deep conditioning, cover hair with heated towel or conditioning cap for 2 minutes. For severely damaged hair, allow product to sit for 2-5 minutes
• Rinse thoroughly and style as normal.