An extreme of any one thing will almost certainly have dire effects. This is true for hair when it comes to heat treatment. Regardless of texture, curl pattern or any other means used to categorize hair types, heat styling is no stranger. Whether to straighten, curl or just dry, some form of heat has been applied to most hair. The end product is usually worth the energy invested but did you know that most heat styling tools reach a temperature of 450oF?

Temperatures of 450oF are way too high to repeatedly expose our hair strands to.

“It’s impossible to get perfectly straight hair after using the iron just once!”

This is where Heat Protectant comes in.


What is a heat protectant?

A heat protectant is a styling product that acts as a barrier between your hair and the hot surfaces of your styling tools.

You apply sunscreen every time you hit the beach or the pool, right? As sunscreen shields your skin from the sun’s UV rays, think of heat protectant as your hair’s shield against the high temperatures of your blow dryers, wands and flat irons.


How does a Heat Protectant Work?

A heat protectant adds a protective layer to your hair, often in the form of a natural oil. The oil helps to coat each strand to lock-in moisture and decrease the incidence of heat damage by preventing the hair’s direct exposure to heat. Most heat protectants also contain botanicals and strands-strengthening ingredients, like keratin, to nourish and help fortify the hair. Heat protectants help to reduce frizz by coating the hair cuticle to keep the effects of humidity minimal. The oils used in most heat protectants also give a sleek, shiny look that only further compliments any hairstyle.


At Hair Selection, we carry a variety of Heat Protectants that cater to different hair types and hair styles.


Directions for use: 

  • Heat protectants may be used on damp or dry hair and should be used every time you heat style.
  • They can be used on their own or with your other favorite styling products.
  • On freshly washed hair, it is important to apply a heat protectant, especially before blow drying.
  • Ensure you re-apply heat protectant before any future touch-ups with your hot tools.